Drum Corps International and PepWear Partner to Provide Official DCI Merchandise

Posted by Brad McClatchey

January 2nd, 2020

DCI_PepWear


Cedar Hill, TX: PepWear continues to expand its roster of brands with the 2020 addition of Drum Corps International (DCI).

The company is now the exclusive online and onsite merchandise partner of DCI, BD Performing Arts (BDPA), Vanguard Music and Performing Arts (VMAPA), The Cavaliers Drum and Bugle Corps, and The Cadets.

This partnership will allow for an expanded retail footprint, selling the DCI brand in more places than ever before. PepWear, in collaboration with these world class organizations, will continue to find new ways of delivering an efficient merchandising model to the benefit of the activity as a whole.

“Partnering with DCI has been a long-term goal of ours and it has finally come together. PepWear now has the critical mass in the activity to deliver a truly world-class merchandising experience.” said Craig Johnson, CEO of PepWear. “We can’t wait to deliver our Event Merchandising Solution™ to DCI fans and families across the country.”

Dan Acheson, CEO of DCI, added “PepWear is a great fit for our business goals and mission. We’re always looking to generate and grow new revenue streams and we are excited to get started with PepWear.”

Merchandise will be available throughout the Drum Corps International Tour onsite and online at:

store.dci.org
drumcorps.pepwear.com

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    About PepWear


Since 1987, PepWear has been commemorating youth achievements, offering merchandise for sale at competitive events. With deep roots in the school music world, PepWear has long term relationships with the leading state and national organizations involved in marching band, colorguard and winterguard, and concert band and choir competitions. In recent years PepWear has launched its unique Event Merchandising Solution, combining world class popup stores with high-quality products and the latest cloud-based technology with impressive results. To learn more about PepWear and our Event Merchandising Solution contact Garrett Scharton at garrett@pepwear.com

    About Drum Corps International

For nearly a half century, Drum Corps International, Marching Music’s Major League™, has been the leader in producing events for the world’s most elite and exclusive marching ensembles for student musicians and performers.

Established in 1972, today DCI supports numerous programs around the globe while sanctioning participating recognized drum corps, SoundSport® performance ensembles and DrumLine Battle™ teams performing in more than 100 competitive events that make up the annual Drum Corps International Tour.

With a vast reach online at DCI.org, through corporate sponsorship, annual broadcast initiatives, and outreach to high school music programs, Drum Corps International delivers the message of “excellence in performance and in life” to more than 7.2 million young people, ages 13-22 involved in the performing arts across the United States.

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Posted in: Business, Education, Music, PepWear News

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